A half-century ago, shoppers flocked to Burdines in downtown Miami, the biggest and best department store in the region. Throughout the 1950s, to get everyone in the holiday mood, Burdines annually lit a huge neon Santa between its two buildings. It worked--old timers still fondly remember seeing the Burdines Santa. This December 15, 1953, view of the sign looks south on Miami Avenue.
Credit: Miami News Collection, Historical Museum of Southern Florida, 1989-011-23202.
-- Rebecca A. Smith, Curator of Research Materials
Hey ! Thanks for sharing the picture. Downtown Miami is the central business district of Miami. Downtown is the historic cultural, financial, and commercial center of South Florida. It is very beautiful place for visiting.
ReplyDeleteI remember those days back in miami capturing the buildings with black and white camera..
ReplyDeleteThroughout the 1950s, to get everyone in the holiday mood, Burdines annually lit a huge neon Santa between its two buildings. It worked--old timers still fondly remember seeing the Burdines Santa.
ReplyDeleteto get everyone in the holiday mood, Burdines annually lit a huge neon Santa between its two buildings.
ReplyDelete