A half-century ago, shoppers flocked to Burdines in downtown Miami, the biggest and best department store in the region. Throughout the 1950s, to get everyone in the holiday mood, Burdines annually lit a huge neon Santa between its two buildings. It worked--old timers still fondly remember seeing the Burdines Santa. This December 15, 1953, view of the sign looks south on Miami Avenue.
Credit: Miami News Collection, Historical Museum of Southern Florida, 1989-011-23202.
-- Rebecca A. Smith, Curator of Research Materials
